Digital marketing involves promoting products or services using online channels. This course covers strategies such as search engine optimization (SEO), social media marketing, content creation, email marketing, and pay-per-click (PPC) advertising, among others.

The course is ideal for beginners, small business owners, marketing professionals looking to upgrade their skills, entrepreneurs, and anyone interested in leveraging digital channels to grow their brand.

• SEO: Techniques to improve website visibility on search engines.

• Social Media Marketing: Strategies for engagement and brand building across platforms.

• Content Marketing: Creating compelling content that attracts and retains customers.

• Email Marketing: Best practices for crafting effective email campaigns.

• PPC Advertising: How to create and manage paid campaigns to drive traffic and conversions.

• Analytics & Reporting: Understanding data to optimize your marketing strategy.

The course duration may vary based on the format (self-paced, instructor-led, or blended). Generally, it ranges from a few weeks to a couple of months, allowing you to learn at a comfortable pace while balancing your other commitments.

No prior experience is required. The course is structured to start with the basics and gradually advance to more complex topics, making it accessible for beginners while still being valuable for those with some background in marketing.

Yes, upon successful completion of the course, you will receive a digital certificate that validates your skills in digital marketing, which can enhance your resume or professional portfolio.